Hotel in panama city beach florida monkey dies after trip
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Com i msnbc Components Art SITEWIDE Icons iDiscuss. IcoDis visited hover text decoration none. Com i msnbc Components Art SITEWIDE Icons flag new. IcoNew visited hover text decoration none. Fl color promo padding top px. Spring break means big bucks for beach towns.
Florida s Panama City Beach, one of this year’s hottest spring break destinations, has hired a professional marketing firm and shelled out, in a promotional campaign designed to draw students to its miles of beaches. But visits to the city s. Over the last five or six years this is where the crowds have been and we ve been known as the number one spring break destination. I think that will continue as long as we can house the students. Panama City Beach, with a resident population of about,, is the latest destination of choice in Florida for the spring break crowd, but the town faces stiff competition from newer spring break destinations like Mexico’s Cancun, Jamaica in the Caribbean, and South Padre Island at the southern tip of Texas, which are luring students to their shores with bargain travel packages. Statistics show the spring break dollar is worth fighting for.
The roughly million students now in the United States spend a total of billion each year, according to data from Harris Interactive, a market research company, and percent of that spending is on discretionary items like travel. As competition for spring break crowds grows ever more intense and the potential dollar rewards swell, hotspots like Panama City Beach are pulling out all the stops to grab the attention of the usually fickle college crowd. This year, the Panama City Beach Convention and Visitors Bureau has shelled out, in an aggressive marketing campaign to draw students to its miles of sugary white sand. In its most visible promotional campaign, the bureau has teamed up with Youth a division of New York based marketing giant Alloy to pepper college and university campus newspapers and bookstores with a Spring Break Guide, featuring images of bronzed beauties and promoting Panama City Beach as the world s number one spring break spot. Advertising by local businesses helps to pay for the production of the brochure, which offers students a guide to the best clubs, concerts, restaurants, parties, and more. Spring break is an opportunity for county wide economic impact, said Bob Warren.
We hope we have a spring break that s just as successful again this year, and do even better, Warren said.
Warren also points out that it s not just Bay County that benefits from the spring break crowds. The month and a half long event is a veritable marketing bonanza for a host of companies that use it to market their wares to a captive audience of young people, and this year a host of well known corporations are hoping to grab a slice of the revenue pie. Firms like Hasbro, Panasonic, Verizon Wireless and JC Penney are planning a plethora of activities on, square feet of beachfront property. Marketing directors realize that spring break is a unique to market products to the college population, according to Gary Colen, CEO of Alloy Marketing and Promotion.
You have of thousands of young people in the same place over the period of four weeks, so you get incredible access, Colen said.
It would be much harder to go to each school individually to market these products.
Colen notes that polling of students attending last year s spring break event at Panama City Beach show percent of them planned to purchase the sponsors products they sampled or heard of at the event. If you re in the college marketing area, spring break gives you the best return for your money, he said. The name of the game is good, clean fun, explains Colen. Last year, local authorities arrested Girls Gone Wild producer Joseph Francis on charges of promoting the sexual